Summertime brings longer days, encouraging more outdoor activities in Germany, like hiking and exploring forests. However, this is also a critical time for forest fires, most of which are caused by human actions—around 96%, according to waldwissen.net.

It’s essential to remember the importance of responsible behavior in natural environments to protect the ecosystem. The trails, trees, and shade we enjoy are privileges we must preserve for future generations.

To promote this message, we’ve created a series of DOOH posters for a fictional movie, “The Forest is Our Home”, featuring three animal species reminding us that German forests are their home, urging everyone to act responsibly when visiting the local forests.

https://aktion-baum.org/news/Aktion%20Baum%20Kampagne%20Filmplakat