Ubisoft and Buzzman came up with something very special for the release of the new South Park videogame, The Fractured But Whole, inviting flatulists to “farticipate” in a contest to discover the perfect fart. The prize awaiting the winner is the chance to have their fart featured as the game’s “official” sound effect.

Juan Pena & Richard Casal: “Have your fart featured in a videogame? A hilarious parody of The Voice, all to promote the upcoming South Park videogame. It sounds like the perfect brief. And beyond the parody of the contest, the best thing about the idea is the reward. It invites players to become a part of the game in a unique way, very true to the show’s irreverence.”