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The Friendly Pre-Roll Campaign

Ogilvy, Paris

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Depending on the YouTube video selected or search item entered, an appropriately matched pre-roll clip tagged from an episode of Friends appears in this promotion for the launch of the series on Netflix.

Aden Hepburn: “Smart, interesting, contextual pre-rolls go a long way for me. So many brands just dump their TV ads on YouTube that, when I see work like these Netflix ‘Friendly’ pre-rolls, it’s so easy to love them.”

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Depending on the YouTube video selected or search item entered, an appropriately matched pre-roll clip tagged from an episode of Friends appears in this promotion for the launch of the series on Netflix.

Aden Hepburn: “Smart, interesting, contextual pre-rolls go a long way for me. So many brands just dump their TV ads on YouTube that, when I see work like these Netflix ‘Friendly’ pre-rolls, it’s so easy to love them.”

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