This is a mobile campaign that consisted of some big, high-profile partnerships with a couple of the world’s most famous gamers and influencers, who received the Galaxy Note9 smartphone with an exclusive Fortnite “skin“. The Galaxy Skin became one of the most talked about and most-wanted skins in Fortnite. In addition to that, the campaign generated approximately 2.6 billion social media impressions and contributed to a lift in sales of the Galaxy Note9 device.

Joakim Borgstrom: “This is how you turn a phone for business users into a phone for gamers. Samsung successfully launched their Galaxy Note9 in a very innovative way. From working with the most popular gaming influencers to partnering with Fortnite to bring the game to Android. Everything was unveiled and streamed live on Twitch to millions of envious gamers. A very clever move to engage the gaming industry. Samsung has skin in the game.”