The Heaviest Backpack
BBC Creative, Manchester
[02.24.199]
More Info
The heaviest backpack.
A visual metaphor for the mental health challenges some children carry with them every day.
The fabric patches were made for real and everything was captured in camera.
- Client BBC
- Ad Agency BBC Creative, Manchester
- Creative Director Simon Lotze
- Art Director Steven Lownes
- Copywriter Aron Sidhu
- Photographer Charlie Clift
- Designer Ellie Stanton
- Designer Veronica Law
- Designer Savannah Morgan
- Designer Gemma Rhead
- Executive Creative Director Rasmus Smith Bech
- Producer Harriet McHugh
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