The Hy Project
The Electric Factory, Montevideo
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More Info
The designers on this project have developed a device that enables acoustic vehicle alert systems to contribute to the betterment of the environment l. This device can be added to any car. Its microprocessor can dynamically change the sound emitted from the vehicle to match its speed. Beautiful; keeping in mind that plants show better growth and absorption of nutrients when exposed to a particular range of frequencies.
Joakim Borgstrom: “Singing cars in Uruguay which help plants grow. As crazy as it sounds, this is real. The Hy Project is a revolutionary project for Toyota’s hybrid electric cars that emits a sound which encourages plants to absorb nutrients and grow. WOW. Car manufacturers of the world – please incorporate this into all electrical cars.”
- Client Ajax Toyota
- Ad Agency The Electric Factory, Montevideo
- Creative Director Gustavo Etchandy , Federico Cibils , Juan Ciapessoni , Edu Pou
- Art Director Juan Diego Vispo
- Copywriter Gustavo Etchandy , Federico Cibils
- Production Company The Electric Factory, Montevideo , Niko Films
- Director Piter Moreira
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