The Ikea Human Catalogue Test
Bartle Bogle Hegarty (BBH), Singapore
[6.17.002]
More Info
Phenomenal talent Yanjaa Wintersoul memorized the contents of the entire Ikea catalog 2018, right down to the minutiae of people and objects in the photos. Name her a page – or an item – and she will reel off the results from memory. Even the people who work at Ikea are amazed!
Eva Santos: “Totally different from anything that I’ve seen before. A fun and freaky way of showing an Ikea catalog, memorizing it page by page.”
- Client Ikea
- Ad Agency Bartle Bogle Hegarty (BBH), Singapore
- Creative Director Nikhil Panjwani, Joakim Borgstrom
- Art Director Jon Loke, Kooichi Chee
- Copywriter Nikhil Panjwani
- Production Company Freeflow Productions
- Director Peggy Goh
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