In Nexen’s R&D Center in Seoul, 1,200 guests entering the venue in the desert were surprised by a hyptonic projection mapped lightshow on a white canvas, which was 30 feet high and wider than a football field. “The Infinity Wall“ dazzled people and communicated with them by telling the story of Nexen Tire’s core value through the story mode. Fascinating!

Joakim Borgstrom : “I’m going to save up all my money to install a wall like that outside my house. Hmmm … No! This is a better idea: I’m going to convince my agency to invest in a wall like this and place it outside my office. Hmmm … What about including this wall in the next big idea that I’m going to sell to a client next year. Hmmmmmm … Pinky promise? Yes. ”