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The International Organization of La Francophonie

TBWA, Paris

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The International Organization of La Francophonie “Promoting A More Human World”#
This promotional campaign was launched at the 17th Francophonie Summit, which took place in Yerevan on October 11th and 12th. The
animated film shows the dreams of an integrated and universal humanism. An indestructible electrical bulb accompanies the father-and-son protagonists throughout the film, symbolizing ideas such as democracy, gender equality, human rights, etc., which, like the light bulb,
should also be impossible to destroy.

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The International Organization of La Francophonie “Promoting A More Human World”# This promotional campaign was launched at the 17th Francophonie Summit, which took place in Yerevan on October 11th and 12th. The animated film shows the dreams of an integrated and universal humanism. An indestructible electrical bulb accompanies the father-and-son protagonists throughout the film, symbolizing ideas such as democracy, gender equality, human rights, etc., which, like the light bulb, should also be impossible to destroy.

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