The Kid’s Cancer project
Saatchi & Saatchi, Sydney
[6.19.046]
More Info
The Kid’s Cancer Project “I Don’t Want To Be An Angel”#
This heartfelt campaign aimed to rally Australians to see the importance of finding better ways of treating cancer, ahead of Childhood Cancer Awareness Month in September. It shows how every year, almost 1,000 children and youngsters are diagnosed with cancer in Australia. The film shows angry kids who don’t want to go to the hospital and their fear that they might not wake up again. Pay off: „They don’t want to be angels, advances in medical research are needed.“
- Client The Kid's Cancer project
- Ad Agency Saatchi & Saatchi, Sydney
- Creative Director Flavio Fonseca, Piero Ruzzene
- Director Stef Smith
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