The Lost Typography of Bauhaus
Adobe, Berkeley
[3.19.001]
More Info
In order to revive some of the work begun at the Bauhaus, Adobe launched the Hidden Treasures project to rediscover five fonts inspired by the original designs of five of the school’s masters: Joost Schmidt, Xanti Schawinsky, Reinhold Rossig, Carl Marx, and Alfred Arndt.
Björn Ståhl: “A great follow-up by the same people who did last year’s Brushes of Edward Munch. We all know how hard it is to make the sequel to a great campaign. Here they are re-creating a piece of forgotten history again, but with a new twist this time around.”
- Client Adobe
- Ad Agency Adobe, Berkeley
- Creative Director Daniel Cowles