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The Most Powerful Arm

Havas Worldwide, Sydney

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Robotic arm designed to raise awareness of Duchenne Muscular Dystrophy (DMD). The signatures from a Facebook petition are transposed into the handwriting of a boy suffering from DMD.

Tony Bradbourne: “Signing your name seems like the easiest thing in the world for most of us to do – yet is something that sufferers of Duchenne Muscular Dystrophy find near impossible. So to raise awareness for this underfunded and fatal disease why not enlist the help of a robotic arm? This brilliant digital idea makes it so easy to add your name to the list and share your actions on social media – plus seeing your name being written by the robot arm is oddly rewarding.”

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Robotic arm designed to raise awareness of Duchenne Muscular Dystrophy (DMD). The signatures from a Facebook petition are transposed into the handwriting of a boy suffering from DMD.

Tony Bradbourne: “Signing your name seems like the easiest thing in the world for most of us to do – yet is something that sufferers of Duchenne Muscular Dystrophy find near impossible. So to raise awareness for this underfunded and fatal disease why not enlist the help of a robotic arm? This brilliant digital idea makes it so easy to add your name to the list and share your actions on social media – plus seeing your name being written by the robot arm is oddly rewarding.”

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