The Most Powerful Arm
Havas Worldwide, Sydney
[3.15.002]
More Info
Robotic arm designed to raise awareness of Duchenne Muscular Dystrophy (DMD). The signatures from a Facebook petition are transposed into the handwriting of a boy suffering from DMD.
Tony Bradbourne: “Signing your name seems like the easiest thing in the world for most of us to do – yet is something that sufferers of Duchenne Muscular Dystrophy find near impossible. So to raise awareness for this underfunded and fatal disease why not enlist the help of a robotic arm? This brilliant digital idea makes it so easy to add your name to the list and share your actions on social media – plus seeing your name being written by the robot arm is oddly rewarding.”
- Client Save Our Sons , Duchenne Foundation
- Ad Agency Havas Worldwide, Sydney
- Creative Director Steve Coll
- Art Director Nicole Hetherington
- Copywriter Simon Fowler
- Production Company Finch, Liverpool
- Director Alyssa McClelland