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The Mountain of Youth

BETC, Paris

[02.24.081]

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EVIAN
Mountain of Youth

Evian’s playful take on the mythical fountain of youth includes a heroic explorer searching the mountain terrains for everlasting life. He is left unaware that the mischievous “Evianers” are toying with him, hiding within the mountain environment. The spot ties in the classic imagery of the natural, pristine French Alps connected with the Evian brand.

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