The Mountain of Youth
BETC, Paris
[02.24.081]
More Info
EVIAN
Mountain of Youth
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Evian’s playful take on the mythical fountain of youth includes a heroic explorer searching the mountain terrains for everlasting life. He is left unaware that the mischievous “Evianers” are toying with him, hiding within the mountain environment. The spot ties in the classic imagery of the natural, pristine French Alps connected with the Evian brand.
- Client Evian
- Ad Agency BETC, Paris
- Creative Director David Martin Angelus, Antoinette Beatson
- Art Director Aurélie Scalabre
- Copywriter Olivier Mille
- Production Company Wanda
- Director Henry Scholfield
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