An imaginatively animated commercial
for The National Lottery in which initially
“mouthless” puppets rise in the morning
and open bags in which “smiles” are
stored, get dressed in those smiles, and
venture outside to distribute more of
those smiles to all and sundry. All this
to a soundtrack featuring Patience and
Prudence singing “A Smile and a Ribbon”.
Pay-off: “What if you won?”