The New York Times
Droga5, New York
[2.22.016]
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THE NEW YORK TIMES
Independent Journalism for an Independent Life # Droga5’s latest spots for The New York Times use newspaper headlines to reflect the rhythm of
a subscriber’s life to their reading history. Each advert follows one reader – Jordan, Vera, Becky, Lianna and Yassmin – their singular lives and interests are revealed through what they read.
By shifting the lens onto audiences they show the ‘personal impact’ of journalism.
- Client The New York Times
- Ad Agency Droga5, New York
- Director Toby Treyer-Evans , Laurie Howell
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