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The Observer

Abbott Mead Vickers (AMV) BBDO, London

[4.89.121]

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The Observer “Prime Ministers” [00:45]# A swelling rendition of “Rule Britannia” accompanies black and white portrait shots of a succession of British prime ministers. We see Pitt the Younger, Gladstone, Lloyd George, Baldwin, Winston Churchill. “Since 1791, there have been 57 British Prime Ministers..” Each face we see is animated into a frown or a scowl. “The observer has annoyed every single one of them!” Macmillan, Harold Wilson, Jim Callaghan and the lady of the moment each manifest their rage. “Can you think of a better reason for reading a newspaper?”

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The Observer "Prime Ministers" [00:45]# A swelling rendition of "Rule Britannia" accompanies black and white portrait shots of a succession of British prime ministers. We see Pitt the Younger, Gladstone, Lloyd George, Baldwin, Winston Churchill. "Since 1791, there have been 57 British Prime Ministers.." Each face we see is animated into a frown or a scowl. "The observer has annoyed every single one of them!" Macmillan, Harold Wilson, Jim Callaghan and the lady of the moment each manifest their rage. "Can you think of a better reason for reading a newspaper?"

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