To raise awareness of animal conservation and endangered species, WWF teamed up with Google to bring these animals to life through augmented reality technology. Type jaguar or anteater into the search engine on a cell phone or tablet and see them appear, right under your nose.

[AP] ‘The craft is perfect and the technology is so simple and accessible that the message can get through to a massive audience with an easy to use and easy to understand experience for all ages. Educational content and awareness building all in one.’