The Recording Academy
TBWA\Chiat\Day, Los Angeles
[4.19.014]
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The Recording Academy “The Evolving Music Video” # How amazing would it be if there was a video that changed every time it was viewed? Well, there already is! The Recording Academy released such a video featuring double-Grammynominated artist Ella Mai in honor of the 61st Annual Grammy Awards. Starting off as a basic black-and-white video. The film evolves into more and more exciting scenes every time it is viewed and/or shared.
- Client The Recording Academy
- Ad Agency TBWA\Chiat\Day, Los Angeles
- Creative Director Jason Karley
- Art Director Nic Buckingham, Bruno Regalo
- Copywriter Gabriel Miller
- Production Company Tool of North America, Santa Monica
- Director James Frost
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