The Recording Academy
TBWA\Chiat\Day, Los Angeles
[5.20.080]
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The Recording Academy: Behind The Record 33 Albums #
An animated spot for The Recording Academy that urges labels and digital platforms to credit songwriters, producers, engineers and other professionals who work behind every hit released. It weaves 33 famous album titles into clever copy. The number “33“ refers to the revolutions per minute that vinyl long-playing records log on turntables (less one-third of a spin).
- Client The Recording Academy
- Ad Agency TBWA\Chiat\Day, Los Angeles
- Creative Director Renato Fernandez, Jason Karley
- Art Director Bruno Regalo, Eduardo Rosa, Steph Johnson
- Copywriter Paula Henzel
- Director Renato Jabuka, João Machado, Eduardo Lubiazi
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