The Responsive Lookbook
Fred & Farid, Shanghai
[6.16.002]
More Info
A site promoting Diesel’s latest jeans collection, Jogg Jeans.
To highlight the incredible freedom of movement offered by these pants made from jersey and denim, the jeans model’s pose changes along with the sizes of the browser window.
Gideon Amichay: “This is a responsive lookbook by Diesel: a website that uses responsive technology to allow you to control a model. It’s funny and engaging. Surprisingly, the size of the window becomes the king of its domain.”
- Client Diesel
- Ad Agency Fred & Farid, Shanghai
- Creative Director Laurent Leccia
- Art Director Laurent Leccia
- Copywriter Nix Xiong
- Production Company Fred & Farid, Shanghai