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The Responsive Lookbook

Fred & Farid, Shanghai

[6.16.002]

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A site promoting Diesel’s latest jeans collection, Jogg Jeans.
To highlight the incredible freedom of movement offered by these pants made from jersey and denim, the jeans model’s pose changes along with the sizes of the browser window.

Gideon Amichay: “This is a responsive lookbook by Diesel: a website that uses responsive technology to allow you to control a model. It’s funny and engaging. Surprisingly, the size of the window becomes the king of its domain.”

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A site promoting Diesel’s latest jeans collection, Jogg Jeans.
To highlight the incredible freedom of movement offered by these pants made from jersey and denim, the jeans model’s pose changes along with the sizes of the browser window.

Gideon Amichay: “This is a responsive lookbook by Diesel: a website that uses responsive technology to allow you to control a model. It’s funny and engaging. Surprisingly, the size of the window becomes the king of its domain.”

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