The Responsive Lookbook
Fred & Farid, Shanghai
[6.16.002]
More Info
A site promoting Diesel’s latest jeans collection, Jogg Jeans.
To highlight the incredible freedom of movement offered by these pants made from jersey and denim, the jeans model’s pose changes along with the sizes of the browser window.
Gideon Amichay: “This is a responsive lookbook by Diesel: a website that uses responsive technology to allow you to control a model. It’s funny and engaging. Surprisingly, the size of the window becomes the king of its domain.”
- Client Diesel
- Ad Agency Fred & Farid, Shanghai
- Creative Director Laurent Leccia
- Art Director Laurent Leccia
- Copywriter Nix Xiong
- Production Company Fred & Farid, Shanghai
More: Diesel
Lurzer’s Archive
Log In1/ 0
Images
Prev
Next
The Responsive Lookbook
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.