The Right Search
JWT (J. Walter Thompson), Paris
[5.17.002]
More Info
To combat peddlers of fake news, French newspaper Libération created a search engine powered not by algorithms from Silicon Valley but research conducted by its own journalists, thus creating the slowest but most reliable search engine.
João Coutinho: “Libération created a human search engine to fight fake news. The site was aimed to be a source of knowledge and facts to fight disinformation spread during the French election.”
- Client Liberation Magazine
- Ad Agency JWT (J. Walter Thompson), Paris
- Creative Director Thomas Derouault
- Art Director Paul-Emile Raymond
- Copywriter Adrien Mancel
- Production Company Wanda , Munso
- Director The Cabs