The Samaritans
Lunar BBDO, London
[2.07.046]
More Info
Samaritans “Charity” (01:00) #
Samaritans begins this Motionographic
commercial set to Sufjan Steven’s song
“Redford” with the words “Game Over.”
Blue matchstick figures link up to produce a jigsaw puzzle of feelings, finally
coming together to form a heart. One figure catches the heart, yet drops it again,
and suddenly finds itself in deep water,
struggling to get back to the surface. After it has finally reached the banks, a
staircase full of pictures of itself appears
yet, on coming across a seesaw, it suddenly slides back into the depths of the
water. Tagline: “Things on your mind?”
- Client The Samaritans
- Ad Agency Lunar BBDO, London
- Art Director Daryl Corps , Oliver Kellett
- Copywriter Ben Kay , Alexandre Holder
- Production Company Therapy Films Ltd, London
- Director Christian Bevilacqua