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The Samaritans

Lunar BBDO, London

[2.07.046]

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Samaritans “Charity” (01:00) #
Samaritans begins this Motionographic
commercial set to Sufjan Steven’s song
“Redford” with the words “Game Over.”
Blue matchstick figures link up to produce a jigsaw puzzle of feelings, finally
coming together to form a heart. One figure catches the heart, yet drops it again,
and suddenly finds itself in deep water,
struggling to get back to the surface. After it has finally reached the banks, a
staircase full of pictures of itself appears
yet, on coming across a seesaw, it suddenly slides back into the depths of the
water. Tagline: “Things on your mind?”

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Samaritans “Charity” (01:00) # Samaritans begins this Motionographic commercial set to Sufjan Steven’s song “Redford” with the words “Game Over.” Blue matchstick figures link up to produce a jigsaw puzzle of feelings, finally coming together to form a heart. One figure catches the heart, yet drops it again, and suddenly finds itself in deep water, struggling to get back to the surface. After it has finally reached the banks, a staircase full of pictures of itself appears yet, on coming across a seesaw, it suddenly slides back into the depths of the water. Tagline: “Things on your mind?”

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