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The Spanish Lottery

Leo Burnett, Madrid

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Anuncio Lotería de Navidad “Carmina”
Commercials for the Christmas lottery in Spain can look back on a long tradition. When the TV presenter repeats last year’s winner, an elderly lady checking her numbers thinks she is the lucky one. As she goes nuts with excitement and includes the whole town in her overwhelming joy, the relatives and all others involved decide, thinking this best, to let her believe she is indeed the lucky winner and join her in celebratory mode.

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Anuncio Lotería de Navidad “Carmina” Commercials for the Christmas lottery in Spain can look back on a long tradition. When the TV presenter repeats last year’s winner, an elderly lady checking her numbers thinks she is the lucky one. As she goes nuts with excitement and includes the whole town in her overwhelming joy, the relatives and all others involved decide, thinking this best, to let her believe she is indeed the lucky winner and join her in celebratory mode.

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