The Spanish Lottery
Leo Burnett, Madrid
[1.17.078]
More Info
Anuncio Lotería de Navidad “Carmina”
Commercials for the Christmas lottery in Spain can look back on a long tradition. When the TV presenter repeats last year’s winner, an elderly lady checking her numbers thinks she is the lucky one. As she goes nuts with excitement and includes the whole town in her overwhelming joy, the relatives and all others involved decide, thinking this best, to let her believe she is indeed the lucky winner and join her in celebratory mode.
- Client The Spanish Lottery
- Ad Agency Leo Burnett, Madrid
- Creative Director Arturo Benlloch , Juan García-Escudero , Jesús Lada , Ignacio Soria
- Art Director Javier López Canle
- Copywriter Jorge Castro
- Production Company RCR
- Director Santiago Zannou