The Times of India: “A Day in the Life of Channai” [01:30]# Indian newspaper “The Times of India” takes a musical approach to advertising in a spot featuring the song “Naaka Mukka” by well-known Indian musician Vijay Antony, to which appropriately worded lyrics have been added. Rhyming couplets focus on the cinema and politics – the two strongest forces dominating everyday life in the city of Chennai. In the foreground, the rise and fall of a man is traced in the form of a paper effigy. Payoff: “A day in the life of Chennai.”