The Toughest Letter
Energy BBDO, Chicago
[3.17.002]
More Info
Veterans discover, upon reading letters written by kids, that violence
in Chicago’s “war zones” can be as bad as that experienced in war,
causing the same PTSD symptoms they themselves were afflicted by.
Eduardo Marques: “In Chicago’s war zones, the tragedy extends beyond
the kids who die. It affects entire communities but nobody is talking about
the children who are standing up to gang violence. Children in these
violent neighborhoods have rates of PTSD as high as, or higher, than
Iraq’s veterans, which is crazy to think about. This stunt ‘hick jacked’ – in
a respectful and elegant way – a real veterans group therapy session and
introduced them to another brave group who share similar experiences
and struggles. The reactions are raw and heartfelt and really help to
establish the urgency of this problem.”
- Client Off The Street Club
- Ad Agency Energy BBDO, Chicago
- Creative Director Pedro Pérez , Andres Ordonez , Josh Gross
- Art Director Fernando Passos
- Copywriter Dan McCormack
- Production Company Energy BBDO, Chicago , Flare
- Director Cheese & Cracker