The Universal Typeface
DDB Tribal, Dusseldorf
[4.15.002]
More Info
Digitized universal typeface developed from a pool of different handwritings.
Levi Slavin: “Last year, BIC released Universal Typeface, inviting us all to contribute a handwritten alphabet to a single, global typeface. A really engaging way to talk about pens in a world of keyboards.”
- Client BIC
- Ad Agency DDB Tribal, Dusseldorf
- Creative Director Jan Propach , Nicolas Mollien
- Art Director Fabian Jung , Dominika Zajac , Nicolas Mollien , Christian Bültmann
- Copywriter Tobias Hecking , Matthew Elworthy
- Production Company MediaMonks