The Universal Typeface
DDB Tribal, Dusseldorf
[4.15.002]
More Info
Digitized universal typeface developed from a pool of different handwritings.
Levi Slavin: “Last year, BIC released Universal Typeface, inviting us all to contribute a handwritten alphabet to a single, global typeface. A really engaging way to talk about pens in a world of keyboards.”
- Client BIC
- Ad Agency DDB Tribal, Dusseldorf
- Creative Director Jan Propach, Nicolas Mollien
- Art Director Fabian Jung, Dominika Zajac, Nicolas Mollien, Christian Bültmann
- Copywriter Tobias Hecking, Matthew Elworthy
- Production Company MediaMonks
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