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Brave is an independent advertising company in Greece. Being inspired by the famous photo of Jerome Brouillet in the summer Olympics of Paris 2024, we recreated the photo in order to celebrate our summer vacation. The print ad was published in local magazine Marketing Week, daily newsletter sent to the greek ad market (Daily Fax) and also as digital content in our social media. Quickly became viral attracting attention from greek users. The social media content achieved in 24hours more than 150.000 reach in all our social mediums and also a big traction from the market about the idea and the execution.