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The Valuable 500

Abbott Mead Vickers (AMV) BBDO, London

[3.19.133]

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The Valuable 500 “Diversish”#
How many companies do you know that call themselves diverse but have almost nothing to show for it? We hazard an inspired guess and say … quite a few! This film takes a wickedly satirical look at such businesses that, (un-) surprisingly, overlook, ignore or defer anything to do with disability while at the same time calling their company diverse. A campaign calling on business leaders to finally act to change the hard-to-ignore facts: 90 percent of companies claim to prioritize diversity yet only 4 percent prioritize disability.

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The Valuable 500 “Diversish”# How many companies do you know that call themselves diverse but have almost nothing to show for it? We hazard an inspired guess and say … quite a few! This film takes a wickedly satirical look at such businesses that, (un-) surprisingly, overlook, ignore or defer anything to do with disability while at the same time calling their company diverse. A campaign calling on business leaders to finally act to change the hard-to-ignore facts: 90 percent of companies claim to prioritize diversity yet only 4 percent prioritize disability.

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