The Washington State Lottery
Publicis in the West, Seattle
[4.08.019]
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Washington State Lottery: “Birds” [00:60]# The impossible is made possible by means of paraglider flight and tandem jump, enabling otherwise flightless birds such as penguins or hens to soar up into the air. And even an emu is suddenly able to fly, it simply being harnessed between two paragliders. “Every bird should get to fly. Whose world could you change?” runs the pay-off of this new spot from the Washington State Lottery.
- Client The Washington State Lottery
- Ad Agency Publicis in the West, Seattle
- Art Director Scott Rasmussen
- Copywriter Jeff Siegel
- Production Company Sticks + Stones Studio, Hollywood
- Director Jerry Brown
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