The Women’s Foundation
Carlos Camacho
[4.19.063]
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The Women’s Foundation “Numbers”#
Many campaigns use statistics to show people what is going on around them but The Women’s Foundation decided that numbers are not enough – considering it no less important to show the people behind the statistics, to reveal the emotional distress and despair victims have to endure. We follow a woman around, seeing how many times she gets abused but never speaks up, causing it all to happen over and over again. The message is that the Foundation will always be there to provide victims with support.
- Client The Women's Foundation
- Ad Agency Carlos Camacho
- Creative Director Carlos Camacho, Simon Welsh
- Art Director San Ngan, Jam Wu
- Copywriter Andy Wong, Kiefer Mackenzie
- Director Yan Yan Mak
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