This Bike Has MS
Grey, Melbourne
[2.16.001]
More Info
A bunch of experts from different walks of life come together to build a very special type of “off-balance” bicycle.
Unusually heavy parts, off-true wheels, unresponsive brakes and gears, and uncomfortable handlebars are designed to imitate the experience of a person living with MS.
Daniel Barak: “A truly unique way to raise awareness of multiple sclerosis. This Bike Has MS revolves around an almost-impossible-to-ride bike that mimics the symptoms of the disease. On the project’s website, users can learn about every symptom and how it was translated into a malfunctioned bike part. Inspiring.”
- Client MS
- Ad Agency Grey, Melbourne
- Creative Director Michael Knox
- Art Director Joash Tham
- Copywriter Michael Knox, Adam Grant
- Production Company Glass Case
- Director Max Walter
More: Grey Melbourne
More: MS
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