This Is The Pepsi
Kim Linn, Erin Doyle, @Radical.Media, Berlin, Hanna Maria Heidrich
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More Info
A VR experience from Pepsi taking viewers back in time while also helping them to rediscover some of the brand’s more iconic earlier commercials.
Lulo Calio: “Those of us who are now 40 years of age grew up dreaming that, someday, we would travel in time like Michael Fox in ‘Back to the Future.’ What we never imagined is that this machine was not going to be created by a mad scientist but by a brand of cola drinks. VR has the power to delve into the depths of our emotions and nostalgia in this idea.”
- Client Pepsi
- Creative Director Kim Linn , Erin Doyle
- Production Company @Radical.Media, Berlin
- Director Hanna Maria Heidrich
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