Thomson Package Holiday “Colonial Gentleman”, “Parking Attendant” & “Divorcée” [00:45]# The idea behind the Swedish campaign for the Thomason packaged tour operators, a British company, is expressed in the end line (which also appears as a headline on the corresponding press and poster campaigns): “It’s probably no coincidence that a country with over 180 days of rainfall is the world champion in packaged holidays” The commercials present British stereotypes talking in the rain. An old colonial gentleman scoffs at the idea the that British don’t have an excellent climate citing places like Cornwall, Burma, India and Hog Kong as an example. In the second spot an “English Rose” describes her fondness for the color gray while a traffic ward vents her weather-induced aggression all the while insisting that there is “no reason to be so nasty.” The third commercial presents a hard-working divorcee presenting a stiff upper lip while trying to paint a rosy picture of her life in England after her divorce while her ex-husband, we learned, now lives with his “not terribly clever” girlfriend on the beach in Hawaii. The commercials end on the Thomason logo and their claim: “We know the feeling.” This campaign won the Epica d’Or, the Grand Prix, at the year’s Epica Awards.