Tide
Saatchi & Saatchi, New York
[02.18.166]
More Info
Tide hijacked Superbowl advertising with this clever meta campaign, in which all sorts of ads were, in fact, Tide ads. In this one David Harbour appears in what we’d expect to be an Old Spice ad, complete with the Old Spice Man Isaiah Mustafa, atop a stretched white horse.
- Client Tide (Procter & Gamble)
- Ad Agency Saatchi & Saatchi, New York
- Creative Director Chad Baker , Paul Bichler , Javier Campopiano , Daniel Lobaton
- Art Director Jacopo Borcio , Erin Evon
- Copywriter Blake Morris
- Production Company Rattling Stick
- Director Traktor
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