Tide (Procter & Gamble)
Saatchi & Saatchi, New York
[5.14.125]
More Info
Tide Washing Machine Cleaner: “Dirty Little Habit”# We see a nun confessing to her dirty thoughts. Actually, however, the dirty bit concerns the nasty smell coming out of a washing machine – a problem that can be easily fixed with Tide Washing Machine Cleaner.
- Client Tide (Procter & Gamble)
- Ad Agency Saatchi & Saatchi, New York
- Creative Director Laura Mulloy , Erin Wendel , Lauren McCrindle
- Production Company Community Films
- Director Matt Smukler