Tide (Procter & Gamble)
Saatchi & Saatchi, New York
[1.18.136]
More Info
Tide purclean “The Plant-Based Cleaning Power That Man Deserves”
Man was given tomato, from the tomato came ketchup, and from ketchup came the stain for which this new type of detergent was invented. Thus runs this newly narrated take on the Creation story. A commercial for new Tide, 65 per cent of which is made from plant-based ingredients.
- Client Tide (Procter & Gamble)
- Ad Agency Saatchi & Saatchi, New York
- Creative Director Richie Glickman, Daniel Lobaton, Javier Campopiano
- Art Director Richie Glickman, Daniel Lobaton, Javier Campopiano
- Copywriter Richie Glickman, Daniel Lobaton
- Production Company IQ Productions
- Director Alex Perez
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