Tide (Procter & Gamble)
Saatchi & Saatchi New York, Woven Company
[1.21.029]
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Tide “The Jason Alexander Hoodie”#
The face of Friends’ star Jason Alexander displayed on a messy teenage boy’s hoodie undergoes all kinds of trials and tribulations until the boy’s mom asks him to put it into the washer. With Tide detergent of course. All this to the soundtrack of Joe Scarbury’s early 1980s hit “Believer it or not.”
- Client Tide (Procter & Gamble)
- Ad Agency Saatchi & Saatchi, New York, Woven Company
- Creative Director Adrian Chan, Daniel Lobaton, Paul Bichler, Lauren Varvara, Becky Porter
- Production Company Biscuit Filmworks
- Director Jeff Low
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