Archive

Shop

Tide (Procter & Gamble)

Saatchi & Saatchi, New York

[1.21.029]

More Info

Tide “The Jason Alexander Hoodie”#
The face of Friends’ star Jason Alexander displayed on a messy teenage boy’s hoodie undergoes all kinds of trials and tribulations until the boy’s mom asks him to put it into the washer. With Tide detergent of course. All this to the soundtrack of Joe Scarbury’s early 1980s hit “Believer it or not.”

More: Saatchi & Saatchi New York, Woven Company

More: Tide (Procter & Gamble)

Lurzer’s Archive

Log In

©2024 Lürzer's Archive. All Rights Reserved.

Newsletter

By signing up to the newsletter, you agree to our Terms & Conditions.

1/0

Images

Prev Next

Tide (Procter & Gamble)

Your cart is empty

Your Bag

Bag Total

Subtotal Cart empty

Shipping Calculated at Checkout

Checkout
Tide “The Jason Alexander Hoodie”# The face of Friends’ star Jason Alexander displayed on a messy teenage boy’s hoodie undergoes all kinds of trials and tribulations until the boy’s mom asks him to put it into the washer. With Tide detergent of course. All this to the soundtrack of Joe Scarbury’s early 1980s hit “Believer it or not.”

Put the world's most renowned curated archive at your fingertips

Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.