Tide (Procter & Gamble)
Saatchi & Saatchi, New York
[1.21.101]
More Info
Tide Cool Water “Tide cold callers”#
Who better to convince consumers to go cold (water) than Ice-T and actor Stone Cold? In these spots, the duo call up 80s and 90s icons Vanilla Ice and Mr T to convince them of the environmental and economic benefits of using Tide Cold Water in their clothes wash. As part of this campaign Tide is turning its signature bullseye logo blue across social media.
- Client Tide (Procter & Gamble)
- Ad Agency Saatchi & Saatchi, New York
- Creative Director Hunter Simms , Thompson Harrell
- Art Director Preethi Balakrishnan
- Copywriter Kelsey Boylan
- Production Company Biscuit Filmworks
- Director Aaron Stoller
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