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Tide (Procter & Gamble)

Saatchi & Saatchi, New York

[4.07.032]

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Tide to Go “Interview” (00:30) # For what is probably the very first time in a washing powder commercial, we hear from the stain itself. At a rather awkward moment – during a job interview, no less – the stain on the applicant’s shirt starts jabbering away incessantly. Claim: “Silence the stain.”

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Tide to Go “Interview” (00:30) # For what is probably the very first time in a washing powder commercial, we hear from the stain itself. At a rather awkward moment – during a job interview, no less – the stain on the applicant’s shirt starts jabbering away incessantly. Claim: “Silence the stain.”

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