![Tide (Procter & Gamble)](https://www.luerzersarchive.com/wp-content/uploads/2007/04/37790.jpg)
Tide (Procter & Gamble)
Saatchi & Saatchi, New York
[4.07.032]
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Tide to Go “Interview” (00:30) # For what is probably the very first time in a washing powder commercial, we hear from the stain itself. At a rather awkward moment – during a job interview, no less – the stain on the applicant’s shirt starts jabbering away incessantly. Claim: “Silence the stain.”
- Client Tide (Procter & Gamble)
- Ad Agency Saatchi & Saatchi, New York
- Art Director Dan Lucey
- Copywriter Peter Albores, Nathan Frank
- Production Company Dab Hand Media, London
- Director Calle Astrand
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