![Tiger Beer](https://www.luerzersarchive.com/wp-content/uploads/2007/04/37770.jpg)
Tiger Beer
Saatchi & Saatchi, Auckland
[4.07.014]
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Tiger Beer “Taste It In This Life” (01:10) #
Driven by his craving for Tiger Beer, an
old man crosses the road – only to be
knocked down by a truck, making several
reincarnations necessary before he can
finally enjoy the brew. To begin with, he
is reborn as a bird, which is hardly conducive to his aim of getting a taste of
Tiger. He therefore elects to put an end
his life by jumping from the nest. No less
rapid is his decision to abort his reincarnations as a fish and a cat. Then, however, he finally returns to earth in human
form. Yet he has barely had a chance to
take a sip of his Tiger beer when a huge
panda falls on top of him. Pay-off: “Taste
it in this life.”
- Client Tiger Beer
- Ad Agency Saatchi & Saatchi, Auckland
- Art Director Mike O'Sullivan, Andy Dilallo
- Copywriter Toby Talbot, Jay Benjamin
- Production Company Film Construction, Auckland
- Director Jesse Warn
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