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Tiger Beer

Saatchi & Saatchi, Auckland

[4.07.014]

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Tiger Beer “Taste It In This Life” (01:10) #
Driven by his craving for Tiger Beer, an
old man crosses the road – only to be
knocked down by a truck, making several
reincarnations necessary before he can
finally enjoy the brew. To begin with, he
is reborn as a bird, which is hardly conducive to his aim of getting a taste of
Tiger. He therefore elects to put an end
his life by jumping from the nest. No less
rapid is his decision to abort his reincarnations as a fish and a cat. Then, however, he finally returns to earth in human
form. Yet he has barely had a chance to
take a sip of his Tiger beer when a huge
panda falls on top of him. Pay-off: “Taste
it in this life.”

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Tiger Beer “Taste It In This Life” (01:10) # Driven by his craving for Tiger Beer, an old man crosses the road – only to be knocked down by a truck, making several reincarnations necessary before he can finally enjoy the brew. To begin with, he is reborn as a bird, which is hardly conducive to his aim of getting a taste of Tiger. He therefore elects to put an end his life by jumping from the nest. No less rapid is his decision to abort his reincarnations as a fish and a cat. Then, however, he finally returns to earth in human form. Yet he has barely had a chance to take a sip of his Tiger beer when a huge panda falls on top of him. Pay-off: “Taste it in this life.”

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