Timberland “Easy Care Instructions”, “Tribute to Muddy Waters” : 30s each + “Nothing/Fashion” [01:00]# This summer, large parts of the US were hit by some of the worst weather in recent history, which makes this campaign with its grainy black and white images of floods, hurricanes, etc. quite topical. Appropriately, most of the background music is by the late blues legend Muddy Waters. The final spot in the campaign then juxtaposes the bad-weather scenes with blasé models during a fashion show who assert that Timberland means nothing to them. Claim: Timberland. Waterproof boots, shoes and clothing.