Timex
Fallon, Minneapolis
[2.94.003]
More Info
On February 26, 1993 The World Trade Center was rocked by a massive explosion. On the 107th floor, Curt Blik survived the blast, but was faced with the daunting task of reaching the ground through stairways choked with smoke and shrouded in total darkness. He had no flashlight. But he was wearing his Timex Watch with the indiglo nightlight. And its powerful lighted dial led curt and others to safety.
- Client Timex
- Ad Agency Fallon, Minneapolis
- Art Director Dean Hanson
- Copywriter Bruce Bildsten
- Photographer Joe Paczkowski