![Timex](https://www.luerzersarchive.com/wp-content/uploads/1994/02/18316_5_970e8d76ecfd86fa6e466dd55cb62ebb.jpg)
Timex
Fallon, Minneapolis
[2.94.003]
More Info
On February 26, 1993 The World Trade Center was rocked by a massive explosion. On the 107th floor, Curt Blik survived the blast, but was faced with the daunting task of reaching the ground through stairways choked with smoke and shrouded in total darkness. He had no flashlight. But he was wearing his Timex Watch with the indiglo nightlight. And its powerful lighted dial led curt and others to safety.
- Client Timex
- Ad Agency Fallon, Minneapolis
- Art Director Dean Hanson
- Copywriter Bruce Bildsten
- Photographer Joe Paczkowski
More: Fallon Minneapolis
Lurzer’s Archive
Log In1/ 0
Images
Prev
Next
Timex
Your cart is empty
Put the world's most renowned curated archive at your fingertips
Unlock full 24/7 online access to over 40 years of groundbreaking creativity. Enjoy unlimited searches, exclusive digital content with special reports and insights, interviews with global creative leaders, and priority access to newly selected work in the Archive. Stay inspired, wherever you are.