![Timex](https://www.luerzersarchive.com/wp-content/uploads/1991/03/23357_5_1093f2bfb724c0a6000a6ffd760f6daf.jpg)
Timex
Fallon, Minneapolis
[3.91.001]
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Helen Thayer, age 52, skied to the magnetic North Pole with her dog. She pulled a 160-pound sled for 27 days and 345 miles, surviving seven polar bear confrontations, three blizzards, near starvation and several days of blindness, Helen is wearing a very civilized watch from the Timex women´s fashion collection. It costs about $40.
- Client Timex
- Ad Agency Fallon, Minneapolis
- Art Director Houman Pirdavari
- Copywriter Bruce Bildsten
- Photographer Hiro
More: Fallon Minneapolis
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