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Tokyo Cement

Leo Burnett, Colombo

[2.06.026]

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A Colombian work elephant is following
his master home. We hear the latter
berating the heavily bandaged animal
for a really stupid mistake. The elephant
has apparently gone on a rampage and,
in the course of it, was stupid enough to
try to destroy a house built with Tokyo
Cement. No wonder its gait is such a
melancholic one. Claim: “Tokyo Super.
Super Strong.”

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A Colombian work elephant is following his master home. We hear the latter berating the heavily bandaged animal for a really stupid mistake. The elephant has apparently gone on a rampage and, in the course of it, was stupid enough to try to destroy a house built with Tokyo Cement. No wonder its gait is such a melancholic one. Claim: “Tokyo Super. Super Strong.”

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