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Topsy Foundation

Ogilvy & Mather, Johannesburg

[4.10.134]

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Topsy Foundation: “Selinah” [01:36]# Selinah, who is suffering from Aids, agreed to be filmed over a period of 90 days for the filming of this commercial. As she lies in bed, her body wastes away from day to day until it appears to be nothing more that skin and bone – yet it is not the end we are witnessing here but the beginning of the 90 days. And, suddenly, we realize that Aids is not incurable. Super: “The effects of AIDS can be reversed. Help us provide the treatment that can give someone a second chance. SMS ‘Topsy’ to 39810 to donate R15.”

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Topsy Foundation: "Selinah" [01:36]# Selinah, who is suffering from Aids, agreed to be filmed over a period of 90 days for the filming of this commercial. As she lies in bed, her body wastes away from day to day until it appears to be nothing more that skin and bone – yet it is not the end we are witnessing here but the beginning of the 90 days. And, suddenly, we realize that Aids is not incurable. Super: “The effects of AIDS can be reversed. Help us provide the treatment that can give someone a second chance. SMS ‘Topsy’ to 39810 to donate R15.”

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