An exciting site from the winner of this year’s Cannes Cyber Grand Prix. Audiences were able to follow individual episodes on the
website, apply to play the lead in the series, or chat with main protagonist Alex. The audition material submitted can still be viewed
via Facebook. Campaign for the Toshiba Portégé Ultrabook with Intel inside.

Riccardo Giraldi: “The story of Alex, who wakes up every day in a completely different body. He’s the same person
on the inside, but on the outside he’s always someone new. This simple story is just great to both promote the
brand and involve online users, who can be part of the story.”