Toshiba
TBWA, Toronto
[3.95.094]
More Info
“Checked It” [01:00]# A young businessman has a fit when he discovers that he checked his Toshiba Notebook. He manages to let absolutely everyone on the plane know of his terrible mistake. He uses the attendant’s PA to announce it. He gets into the pilot’s cabin to demand they stop the plane to retrieve it. After landing, he crawls into the baggage claim carousel to grab it. “It’s alive,” he shouts euphorically.” Claim: “Toshiba. Tough enough for today’s world.”
- Client Toshiba
- Ad Agency TBWA, Toronto
- Art Director Mitch Gordon
- Copywriter Peter McHugh
- Production Company Otherworld Films, Toronto
- Director Rob Pritts