Touring y Automóvil Club del Perú “Last Words”#
This campaign seeks to jolt people into realizing how harrowing it can be for the family and friends of someone who dies due to texting and driving, especially when the content of that last text was pitifully ridiculous. This film shows a dying old man surrounded by his loved ones and the last word he manages to get out is “lol.” Pay-off: Make your last words count.