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Toxic Influence

Ogilvy UK, London

[2.22.164]

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The influence of social media on today’s youth cannot be underestimated. In Toxic Influence, mothers and their daughters confront toxic beauty advice on social media and how it’s become normalized for many girls around the world.

[AP] ‘Loved Dove’s experiments. Their legacy in creating disrupting communication is always a must see, and this time what they do using
deep fakes is truly amazing. I really admire how it completely changes the storytelling, causing an impact not only to those viewing the video but to the protagonists as well.’ 

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The influence of social media on today’s youth cannot be underestimated. In Toxic Influence, mothers and their daughters confront toxic beauty advice on social media and how it’s become normalized for many girls around the world.

[AP] ‘Loved Dove’s experiments. Their legacy in creating disrupting communication is always a must see, and this time what they do using
deep fakes is truly amazing. I really admire how it completely changes the storytelling, causing an impact not only to those viewing the video but to the protagonists as well.’ 

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