
Toxic Portraits
Area 23, New York
[01.25.098]
More Info
Toxic Portraits is an experiment blending science and art to demonstrate gout’s corrosive damage using the very substance that causes it.
Working with a team of three artists and two printmakers, we crafted custom uric acid mixtures to create etchings based on the levels in our patients. The uric acid mixtures were so strong that they ate through the copper plates. We then pressed the plates to create prints that were put on display for influential rheumatologists and nephrologists at galleries across the country.
- Client Horizon Therapeutics
- Ad Agency Area 23, New York
- Creative Director Jason Graff, Dave Adler, Dan Cohen, Steve Hennisch, Diego Torgo
- Art Director Renan Bulgari, Diego Torgo, Agustin Chung, Dorothy Philippou, Peter Roth, Christian DeAbreu
- Copywriter Samantha Cheirif, Zach Federbush, Erik Clancy
More: Area 23 New York
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